It’s a proprietary 5 step email marketing process…
A 5-step process that can dependably turn complete strangers into paying customers like clockwork:
- STEP 1. Database Cleansing
Remove all the invalid email addresses
Remove potential “complainers“
Improve effectiveness of your email campaign
- STEP 2: Database Segmentation
Segment different areas of interest
Sub-areas of interest within your market
Lateral markets (i.e other products that might be of interest to your audience)
- STEP 3: Funnel Design
Improving how your existing products are promoted
Promoting 3rd party affiliate products
Frequency of the promotions
Style & content
Day/time promotions delivered
- STEP 4. Funnel Build Out
Write the copy promoting own products or 3rd party products.
3 headlines lines per piece of content
Headline split testing
- STEP 5. Monitoring & Optimization
Key Performance Metrics:
% conversion rates (how many people purchase or convert)
% click through rate (how many people click on the links)
% open rate (how many people open pages or emails)
% click through rate (how many people click on the links within your funnel)
Best performing headlines
Responsiveness and sales per segment
Based on your preference, we can use your existing email sending infrastructure
OR
We can setup a dedicated account for you with one of our recommended Email Service Providers (ESP).
To keep your lead data 100% secure, we can setup the infrastructure so that only you and no one else have access to the lead data.
We would be able to send marketing communications to your database but not have access to the lead data itself.